Journal

Marketing for artists — honest, practical, without empty promises.

• 01The story behind the picture — how to present an artwork so people stopA picture alone asks to be looked at. A picture with its story asks to be remembered. How to present your work with one minute of video — and why every artwork should carry yours.4 min read
• 02What a stone from 1975 teaches artists about sellingIn 1975 a man sold 1.5 million ordinary stones. The stone never changed — only the reason to want it. What that means for your art.2 min read
• 03How to price your art: 200, 1,000 or 2,000 euros?A practical way to place your price: three price ranges, what they usually mean, and why you should compare what similar art sells for — not what others ask.2 min read
• 04Why the right category sells your paintingFigurative or abstract, landscape or portrait: buyers search in categories. If your work sits in the wrong one, the right people never see it.2 min read
• 05“New painting available” doesn’t sell. What does?Most artists announce new work with the same sentence — and wonder why nothing happens. How to find the one sentence that makes people stop.2 min read
• 06Find the buyer who values what you make — not just any buyerSelling art is not about reaching everyone. It is about reaching the few people who value exactly your work — and answering them fast.2 min read
• 07“Every human being is an artist” — and why that needs no entrance examBeuys’ most famous sentence is usually read as a compliment. He meant something far less comfortable — and it decides who gets to show their work.2 min read
• 08A poster that tells its own story — and how your work can become oneWe have opened a new category: Living Poster. A printed poster with a QR code — scan it, and the music starts and the painting tells you its story.2 min read
• 09Now you can order famous paintings from us as postersvan Gogh, Klimt, Monet, Hokusai, Munch, Friedrich — printed to order, in three sizes, from 17 €, delivered in Romania.2 min read