Journal
Marketing for artists — honest, practical, without empty promises.
- 01What a stone from 1975 teaches artists about sellingIn 1975 a man sold 1.5 million ordinary stones. The stone never changed — only the reason to want it. What that means for your art.2 min read
- 02How to price your art: 200, 1,000 or 2,000 euros?A practical way to place your price: three price ranges, what they usually mean, and why you should compare what similar art sells for — not what others ask.2 min read
- 03Why the right category sells your paintingFigurative or abstract, landscape or portrait: buyers search in categories. If your work sits in the wrong one, the right people never see it.2 min read
- 04“New painting available” doesn’t sell. What does?Most artists announce new work with the same sentence — and wonder why nothing happens. How to find the one sentence that makes people stop.2 min read
- 05Find the buyer who values what you make — not just any buyerSelling art is not about reaching everyone. It is about reaching the few people who value exactly your work — and answering them fast.2 min read