How to price your art: 200, 1,000 or 2,000 euros?

Three ranges as orientation

In our experience, original works by living artists usually fall into three broad ranges. Artists who are not yet known often sell between about 200 and 1,000 euros. Artists who already have a name — exhibitions, a following, collectors who come back — often sell between 1,000 and 2,000 euros. Established artists sell above that.

These ranges are not a law. Size, medium and your market matter. But they help you answer the first honest question: where do I stand today?

Compare what sells — not what others ask

Anyone can ask any price. What counts is what similar work actually sells for. Look for artists with a comparable style, size and level of recognition, and find out what their works sold for — not what is written on a price tag that has hung for two years.

Your own sales are the best evidence

How many works have you sold at your current price? If the answer is none, the price may not be the problem — but it is worth asking whether it matches where you stand. If you sell everything quickly, you may be too cheap.

Be able to explain your price

A buyer who hears “because I am worth it” hesitates. A buyer who hears what went into the work — the material, the time, the size, where your previous works went — understands. A price with a reason feels fair; a price without one feels random.

Stay consistent

Similar works should have similar prices, everywhere you sell. A collector who finds the same size and style cheaper somewhere else will not buy from you again.